So, which technology trends are bound to affect the way that apps are created and delivered to us? While advancements in tech are often influenced by customer demands, both aspects go hand-in-hand to determine what rules the arena of app development. Being one too many, we’ve outlined trends that shall be the most impactful; read on to know more!
The faster the pace of life gets, the more impatient users become to wait for an app or webpage to load! With attention spans ever decreasing amidst seas of content, how is today’s competent business able to stay within eyeshot of its audiences, target or otherwise? Instant Apps are a wonderful boon for speeding up the process of getting accustomed to an app, and thereby increasing engagement rates. With Instant Apps, users can try a mobile app before they download it, so they can get a feel of how it works.
In turn, this can result in a higher number of downloads and usage, as it can help convert customers who aren’t motivated to wait until an app has finished downloading and installing, or simply don’t have sufficient space in their devices to accommodate yet another app.
The increasing popularity of smart devices that are run by a voice assistant is enough proof to signify the fact that this trend is here to stay. What’s more, an equally growing dependency on apps – as well as its primary function to work as an on-demand facilitator insinuates enough drive for both voice-based technologies and apps to merge, in order to create a system that is truly customer-centric.
Artificial Intelligence and Machine Learning are the foundational technologies which make voice-based commands possible. Natural language processing is an important requisite for voice-based command retrieval and generation, and is something that is honed by the system as it interacts with the user.
Given the success of voice assistants and their dedicated devices such as Amazon’s Alexa, implementing a similar technology that enables voice-based commands for apps in general shall deem to be quite promising for brands and their consumers.
Internet of Things
In today’s day and age, every form of machinery has the capability to be ‘smart’, all thanks to the Internet of Things. Apps are already facilitating this, but the growing potential of IoT to make life easier, faster and hassle-free is something which many brands (especially those that focus on home-based products, such as appliances) are yet to take advantage of. For instance, while the industry of software development in Sri Lanka is an active and thriving one, a gap still remains in the IoT market to invent a gadget that is locally bred.
With more businesses jumping into the IoT bandwagon, the need for apps to control such devices is sure to follow – something that app developers should keep an eye out for, this 2019.
With more and more users keen on obtaining products and services in record time, the innovation we call apps is a wondrous resource that we are all dependent on today. Combine this with the pressure to deliver uniquely customised solutions – something that AI and machine learning can enable, along with using legit data to aid the decision-making process. Therefore, the upcoming year of 2019 has much in store for apps in general, to increase their efficacy for the purpose of rising up to the expectations of today’s customer.